![]() ![]() ![]() When broken down, AR/VR technologies are essentially a collection of sensors and displays that work in concert to create an immersive experience for the user. This comprehensive information gathering is critical to the core functions of AR/VR devices.Much of the information AR/VR devices collect is sensitive data not used in most other consumer technology devices and.AR/VR devices are composed of a number of different information-gathering technologies, each presenting unique privacy risks and mitigation approaches.In order to deliver these experiences, AR/VR devices and applications gather significant amounts of personal data, including information provided by users, information generated by users, and information inferred about users.ĪR/VR raises new user privacy considerations for three reasons: Devices and applications for augmented and virtual reality (AR/VR)-immersive technologies that enable users to experience digitally rendered content in both physical and virtual space-are a growing part of this ecosystem.ĪR/VR includes applications on mobile devices that combine digital elements with images from external-facing cameras heads-up displays that overlay digital elements on a user’s view of the physical world and headsets that allow users to navigate fully virtual spaces. But without necessary safeguards, widespread collection and processing of this information, especially by less careful or scrupulous organizations, can expose individuals to privacy risks. User data enables dynamic, personalized experiences with technologies from digital communications platforms to smart devices. In an increasingly digital world, the old saying that “your reputation precedes you” may or may not hold true-but some sort of information about you usually does. The Regulatory Landscape for AR/VR User Privacy Unique User Privacy Considerations for AR/VR ![]()
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